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Why are women the focus of misogyny, and why, as they age, do they become the subject of a specific type of ageism that makes them feel invisible?
The simple answer to this is that it all starts when women are born. Family, peers, patriarchy, and consumerism work together to shape femininity, which in turn sustains sexism and ageism.
Right from birth, women are sold a lie and encouraged to conform to the trappings of femininity and a youth-focused consumerist beauty culture as the norm.
Subverting this culture is the focus of Vicky Hodgson's practice, which challenges the trappings of femininity and the relentless beauty culture.
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